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MX5, breaking the record

Project type: Eventi
Client: Mazda Italia
Location: Autodromo di Modena
Date: 18 September 2022
N. partecipanti: 1600

During the "MX-5, il raduno dei record" (MX5, breaking the record) event at the Modena Autodromo, fans of the famous spider reunited after two-year pandemic. With 707 cars, the parade took the Guinness title for the world's largest MX5 car rally and broke the Dutch record (683 cars), which was held for almost ten years. Moreover  "MX5, breaking the record" was the largest car rally ever organised in Italy.

The day was enriched by the special guest Nobuhiro Yamamoto (designer of the MX-5), talks and interviews, test drives, the food truck area, sponsor boxes and entertainment on stage by Radio 105.

Services we provided

  • Record logistic's design
  • Event planning and management 
  • Location, box sponsor and  food truck area set-up 
  • Lights and audio technical service 
  • Staff management: parade,  adjudicators, hostess 
  • Planning and management journalists event with test drive, tasting and gala dinner 
  • Printing of all materials 
  • Photography and video shooting

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