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Oppidum

Project type: Engagement
Client: RCI Bank
Date: from November 2017 to April 2018
Number of participants:1,500 Nissan, Dacia and Renault dealers

For the third consecutive year, RCI Bank has chosen a multi-channel branded project to train and motivate its dealers. After “Marathon”, which had impassioned with the challenges of its great sporting champions as recounted by the blogger and TED speaker Rudy Bandiera, “Oppidum” was the virtual storytelling site of local Italian excellences. Thanks to the verve of the testimonial Arianna Porcelli Safonov, for over six months the training platform’s website and social platform has hosted scads of videos, photos, and texts spontaneously generated by the target in response to the published motivational commentaries.

Services provided

  • Designing the concept focused on local excellence
  • Realizing of the entire branded multi-channel project (mailing, web, BTL)
  • Selecting Arianna Porcelli Safonov as operation testimonial
  • Writing, shooting and editing videos for online motivational training
  • Creating and enriching a branded social platform for providing training contents and participant interactions
  • Creating and managing intermediate incentives for maintaining a uniformly high attention level on the operation

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