Project Type: Events
Client: Arena 
Location: Piscina Dei Marmi, Foro Italico, Rome
Date: 29 october 2019
N. Participants: 200

«Heroes. Wear your best»: the launch event for the New Arena collection released for the 2020 Olympic Games, held at the well-known sport complex Foro Italico in Rome and realised in partnership with AlphaOmega and the Italian Swimming Federation (FIN). More than 200 buyers from all over the world attended a suggestive show at the Piscina dei Mosaici, the Olympic Swimming Stadium in Rome. On a water stage, over 40 professional dancers performed in individual and group choreographies created by One ThousandTM dance company, among light projections, walls of nebulised water droplets and spectacular water effects. An exclusive dinner with Dj set followed.

Services provided

• Creative Idea 
• Venue scouting and setup
• Activities Coordination